Frequently Asked Questions

Here are answers to Frequently Asked Marketing Questions.




1. What happens with duplicate email addresses?
Duplicate emails are handled differently depending on the type of email campaign.
Date Driven campaigns – this is a marketing event like a store sale or a manufacturer’s Labor Day specials
  • The email marketing piece will only be mailed once, regardless of how many times the address appears in the Sending List.

Event-Based campaigns – this is an email sent when a specific trigger occurs in iPoint. For example, an email is based on the customer’s purchase of a particular product. Or emails sent when a particular Lead Status is set.

  • iPoint will send duplicate emails if the trigger occurs on different days. (example: A customer service survey sent once a work order is complete – the customer would have the option to fill out the survey for each work order.)
  • If the customer is added to a list multiple times in a single day, iPoint will send only one email. Duplicates will be repressed. (example: A thank you email is sent when a customer pays – the customer pays two invoices today, so they will only get one email.)

iPoint Version: 9.0722
Last modified: 8 Oct 2021

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