Marketing FAQ

Here are answers to Frequently Asked Marketing Questions.

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1. What happens with duplicate email addresses?

Duplicate emails are handled differently depending on the type of email campaign.
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Date Driven campaigns – this is a marketing event like a store sale or a manufacturer’s Labor Day specials

• The email marketing piece will only be mailed once, regardless of how many times the address appears in the Sending List.
  

Event-Based campaigns – this is an email sent when a specific trigger occurs in iPoint. For example, an email is based on the customer’s purchase of a particular product. Or emails sent when a particular Lead Status is set.

• iPoint will send duplicate emails if the trigger occurs on different days. (example: A customer service survey sent once a work order is complete – the customer would have the option to fill out the survey for each work order.)
• If the customer is added to a list multiple times in a single day, iPoint will send only one email. Duplicates will be repressed. (example: A thank you email is sent when a customer pays – the customer pays two invoices today, so they will only get one email.)