Frequently Asked Questions

Here are answers to Frequently Asked Marketing Questions.


1. What happens with duplicate email addresses?
Duplicate emails are handled differently depending on the type of email campaign.
Date Driven campaigns – this is a marketing event like a store sale or a manufacturer’s Labor Day specials
  • The email marketing piece will only be mailed one time, regardless of how many times the address appears in the Sending List.

Event-Based campaigns – this is an email sent when a specific trigger occurs in iPoint. For example, an email based on the customer’s purchase of a specific product. Or emails sent when a specific Lead Status is set.

  • Duplicate emails will be sent if the trigger occurs on different days. (example: A customer service survey sent once a work order is complete – the customer would have the option to fill out the survey for each work order.)
  • If the customer is added to a list multiple times in a single day, only one email will be sent. Duplicates will be repressed. (example: A thank you email is sent when a customer pays – the customer pays 2 invoices today, so they will only get 1 email.)

iPoint Version: 9.0722
Last modified: 26 Feb 2021

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